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Creative director, brand & marketing strategist, dog lover & enthusiastic karaoke singer.

Creative Strategy
Team Development & Management
Client Relationships
Print, web, UX, video

SF Bay Area-based creative director with a wide range of experience

Multidisciplinary Expertise

Branding/Visual Identity
Web Design & Build
Print/Collateral Design
UX/UI Design
Data-Driven Marketing
Video Production & Editing
Investor & Sales Deck Strategy

26 Years of Experience

Team Management & Development
Creative & Marketing Strategy
B2B & B2C
Retention & Acquisition
Large & Small Companies

Piece & Co: Photoshoot & Catalog

Nike: “Wish Big” Campaign

Apple: Agency Campaign

Berkeley SkyDeck: Rebranding

Nike: Product Finder

AT&T: City Success B2B Campaign

Tinkering Labs: Branding, Website and Packaging

J. Crew: Virtual Wedding Planner

Hathersage Group: Branding & Website

Logomix: Investor Deck

Chameleon Biosciences: Logo and Investor Deck

Monolets: Website, Brochure and Investor Deck

John McConnicoCreative Director

Cari is that rare type of creative person—she's both a visionary and an analytical strategist. She has the innate ability to devise high-level business strategy as well as craft award-winning designs. Her "one-two punch" is the deployment of sophisticated creative concepts that are backed by thoughtful analysis and marketing acumen.

Having worked with Cari in an agency environment for over six years, I can say without a doubt that she can tackle any challenging situation, whether it's developing a world-class campaign on a shoestring budget, helping a Fortune 50 client reinvent their brand, or leading creative and production teams single-handedly. In short, she's a leader, mentor, creator, and executor. (Maybe it's her early years as an Olympic-worthy figure skater that honed these skills.)

Watch out. If she's not doing award-winning work for your company right now, she might be running it some day. Seriously.

Cindy ShineStrategist, Producer, Marketer

Cari and I worked side-by-side on many client campaigns. She is great with the clients, with a quick grasp on strategy and an ability to ask the right questions to get at the underlying objectives. She's a true team player and ran an extremely talented creative group, developing concepts that got both client approval and real results. I respect Cari's work and enjoy working with her. I would recommend her as part of any creative team, hands down.

Emma YehGroup Manager, Customer Analysis at Adobe

Cari is the rare type of talent that you want on your team. She’s not just a creative professional who creates great artwork and concepts - she knows how to present her ideas in a compelling way; she listens to clients and can address their needs/concerns effectively and efficiently; she understands the process and technology so all her ideas are executable; she inspires and encourages the team even when situation is tough; and she always helps you evaluate cost vs. payoff and therefore help maximize ROI of a project. I would recommend Cari without hesitation and would love to work with her again in the future.

Mark HeistenMarketing Executive, Brand Positioning, Strategy

Cari is a exceptionally talented creative director who is able to balance strategy with execution. For three years, we partnered on many high-impact and award-winning programs for our clients. Throughout the development of those projects, Cari applied her creative intuition, business sense and intelligence to every aspect of that work. No detail was left untouched. No assumption went unchallenged. No opportunity missed. As a result, she set a new benchmark for results and quality with our customers, and they returned time and time again. I was always confident with the outcome when Cari was involved, and benefited greatly from working with her. I would welcome to opportunity to work with her again in the future.

Reece JohnsonPrincipal UX Designer, Zillow

As a senior copywriter who reported to Cari, I found her incredibly approachable and always there to provide insight and lead the team in the right direction. I was inspired and determined to always do my very best work in large part because of Cari's positive attitude and encouragement. She is great at creating a team that works hard yet still has fun and her creative direction led us to several client wins. I hope to work with Cari again in the future. She's intelligent, inspiring and a natural at creative direction, strategy and leadership.

Lauren GoldbergClient Services, Account Management

I worked with Cari for over 3 years. She’s an extremely talented creative professional who also has great people, management, and problem-solving skills. Cari proactively looks for solutions and then presents them in a compelling and creative way. She readily accepts new challenges and opportunities and I would welcome an opportunity to work with her again in future.

Ezequiel TrivinoFounder, Wikreate Labs

I've had the pleasure to work with Cari very closely. She is a talented and inspiring creative, a great manager, a detail-oriented person and a hard-working colleague. She will be an amazing asset for any company that has the luck to count on her skills and energy.

Todd CroslandCreative Director, Business Consultant

It was a pleasure to work with Cari. From the very first day she brought a high level of enthusiasm to learn new things, solve problems for our customers and work with the entire client services team. Rarely have I hired or worked with someone as dedicated and dependable as Cari, she worked tirelessly to accomplish everything our clients and team asked of her. Cari's creative concepting skills are superb, I'd hire her again without hesitation.

Stacey Tunteri

As a brand new solo-preneur, I struggled to articulate a cohesive look and feel for my website. Cari came up with a design and imagery that suited my business and made my friends and family say, “That is so you!” She also did a great job of training me on basic site maintenance before handing over the keys, so to speak. I could not ask for anything more.

Five stars. Would hire again hahah 😁

Osama Khan, Founder & CEOMonoLets, Inc.

"I first met Cari at the UC Berkeley Sky Deck accelerator and was impressed by her design work with the startups. Cari was very helpful in designing our first investment deck and subsequently worked on designing our website. She is patient, professional, listens to customer needs, and provides feedback with her creative style. We had a great working experience with Cari and I would highly recommend her."

Volunteer work

I’m extremely passionate about K-12 education and volunteer to support policies to close the opportunity gap and promote high achievement, social-emotional wellness and sense of belonging for every student.

2022 - Now
Kentfield School District Board Member/Trustee
2022 - Now
Kentfield Schools Equity, Diversity & Belonging Committee
2022 - Now
Kentfield Schools Communications Committee
2022 - Now
Kentfield Schools Technology Committee
2021 - Now
Kent Middle School Site Council
2017 - 2021
Kentfield Schools PTA Board
2011 - 2016
Southern Marin Mothers' Club Board