As Nike geared up for a holiday lookbook mailing, they were looking for something that would stand out from the mass of catalogs. We created a clear envelope full of cards—one with a coupon for you, and three with coupons to give away. The variably-printed postcard images reflected each recipient’s gender, past purchases (like men’s basketball) as well as secondary, less frequent purchases (like, your wife’s yoga pants). Each drove to a personalized microsite where a gift finder application would help you choose and buy presents for the whole family. Happy giving, merry everything!
Gear for One. Gear for All.
