Capturing the night effect.

Nightshares EFT funds trade at night to take advantage of “the night effect” for higher returns than traditional EFTs. As a unique kind of investment fund, they wanted a unique look in the busy marketplace, with a brand, visual identity and image library that would differentiate themselves. It’s all in a night’s work.

Logo design

Visual identity

(sample pages)

Banner ads for brand launch

Ringing the opening bell of the New York Stock Exchange