The Hathersage Group, a technology consulting firm, knew it was time to step up their branding game—after all, they had started as a one-man shop and grown to multiple employees and offices around the world. Most of their clients came by word of mouth, and HGX felt their brand should be all about connections. I created a new mark with separate lines that connect to make a stronger, cohesive whole, as well as a completely revamped, minimalist visual identity and website design. The site includes private client pages with information, ideas and content created specifically for their business.