We all know creatives want the newest Mac as soon as they can get their hands on it, but agency owners don’t always love buying them. We created a print and interactive campaign targeting photographers, designers, and agency owners featuring photography legend Wolff Olins and Pentagram’s Paula Scher discussing the effect the new Macs had on the quality and efficiency of their work. We also included a handy interactive calculator showing just how much improved productivity could save the agency. Win-win.
