Berkeley SkyDeck, UC Berkeley’s startup accelerator, wanted to elevate their brand to match the caliber of the moonshot startups coming out of their program. I created a brand new visual identity, including the wordmark, a completely revamped website and building signage. The new mark represents both the physical location in the penthouse of the tallest building in Berkeley, but also the strong scientific and technological focus of the startups coming out of the university. Aim high!
